Official K-Beauty
Consumer-facing retail destination for Medicube, AXIS-Y, Skin1004, VT Cosmetics and the new wave of Seoul innovation.
Official Beauty · Dubai
We don't move boxes.
We build beauty brands across the Middle East.
Registration, retail, ecommerce, logistics and marketing — under one Dubai roof. We act as the in-region team that international beauty brands don't have, and the reliable supplier that regional retailers can actually rely on.
Official Beauty in numbers
Built to carry brands, not just inventory.
We've quietly become one of the most operationally capable beauty distributors in the middle-east — with the warehousing, regulatory muscle and retail relationships to launch a brand in weeks, not quarters.
20+
COUNTRIES SHIPPED SERVED
40K
Sq ft of regional warehouse space
40+
International brand partners
2,400+
Active SKUs in market
60+
International clients
1,800+
Retail doors across the region
Where we sit
Between the brand and the shelf — doing the heavy lifting on both sides.
For brand principals we are the in-region operating team. For retailers we are the dependable supplier with curated brands, clean compliance and marketing that actually drives sell-out.
For the brand
Brand Principal
- · No need for a regional office or hires
- · Faster registration and customs
- · Local marketing and influencer execution
- · Price protection and channel discipline
- · Transparent monthly sell-out reporting
The operating layer
Registration · Warehousing · Retail accounts · Ecommerce · Marketing · Reporting
For the retailer
Regional Retail
- · Curated, on-trend brand selection
- · Fully compliant, Arabic-labelled stock
- · Reliable replenishment from Jebel Ali
- · In-store VMD, sampling and animation
- · Co-funded marketing and category plans
Our verticals
A house of brands, built for every beauty consumer in the region.
Parent company · B2B
Official J-Beauty
Consumer retail platform for heritage Japanese skincare and wellness houses, curated for the Gulf.
Official Global Beauty
Consumer-facing portfolio of brands from the United States, United Kingdom, India and Europe — selected for regional fit.
Regulatory & compliance
The unglamorous work that decides whether a brand actually lands.
Every market in the MENA region has its own rulebook — ingredient lists, Arabic labelling, certificates of analysis, importer-of-record filings. We've done it thousands of times, and we have a paper trail for every SKU.
Talk to our regulatory team →ESMA · ECAS
UAE product registration and conformity — handled end-to-end, with average clearance inside 6 weeks.
Dubai Municipality (DM)
Cosmetic product notification typically completed under 4 weeks of file submission.
SFDA — Saudi Arabia
Full SFDA registration and importer-of-record handling. Average approval inside 10 weeks.
GCC Customs & Labelling
Arabic labelling, ingredient review, batch documentation and import clearance prepared in-house.
Logistics support
A supply chain you can plan a launch around.
From a single pallet of new-launch stock to a full container, we move product across the region by sea, air and road — with the cold-chain, customs handling and on-the-ground crew to keep shelves alive.
Dubai HQ
Bonded and ambient warehousing at the region's trading hub — 4,000 sq ft and growing.
GCC Coverage
Average four-week door-to-shelf across UAE, KSA, Kuwait, Qatar, Bahrain and Oman.
Temperature-Controlled
Refrigerated and climate-controlled lanes for sensitive cosmetic and wellness SKUs.
Multi-Modal
Sea, air and road freight, full containers or LCL — optimised per launch.
A region built for beauty
One of the world's highest-spending beauty markets.
The Middle East and North Africa is among the fastest-growing and highest per-capita beauty spending regions globally. From our Dubai headquarters we operate across the GCC, Levant and North Africa.
- Per-capita spend
- Among the highest globally
- Prestige share
- Premium-skewed category mix
- Growth trajectory
- Outpacing mature Western markets
- Channel sophistication
- World-class retail & travel retail
MENAGCC · Levant · N. AfricaHQ · Dubai
Our capabilities
A fully integrated regional growth platform.
From regulatory entry to last-mile fulfilment, we operate every stage of a beauty brand's regional life-cycle in-house — so partners scale efficiently across channels without losing brand integrity.
01
Market Entry
Launch strategy, registration, and channel design for the GCC.
02
Distribution
Direct-from-source supply with regional logistics and fulfilment.
03
Retail Expansion
Shelf placement and execution across modern trade.
04
Ecommerce Growth
Marketplace management and direct-to-consumer acceleration.
05
Travel Retail
Dubai and Abu Dhabi Duty Free, regional airport networks.
06
Brand Building
PR, influencer, activation, and category storytelling.
07
Regulatory
Compliance, registration and import documentation.
08
Warehousing
Bonded and ambient storage at the Jebel Ali gateway.
Brand portfolio
Trusted by leading beauty brands.
A selected portfolio of category-defining houses, distributed officially across the region.
- Medicube
- AXIS-Y
- Skin1004
- Numbuzin
- Celimax
- Dr. Melaxin
- VT Cosmetics
- Beauty of Joseon
- Round Lab
- Wellage
- K-Secret
- Eqqualberry
Retail network
Connected to the region's most important beauty channels.
Dubai Duty Free
Faces
Gold Apple
Watsons
Chemist Warehouse
Supercare
Noon
Careem
Talabat
Namshi
Abu Dhabi Duty Free
Amazon.ae
Meet us at
We're on the floor at the industry's most important events.
If you're attending any of the below, our team would love to meet — with samples, retailer intros and term sheets ready to go.
Beautyworld Middle East
Cosmoprof Worldwide Bologna
Cosmoprof Asia · Hong Kong
Cosmoprof North America · Las Vegas
TFWA · Cannes
Dubai Duty Free Trade Days
BeautyIstanbul
K-Beauty Expo
Partner with Official Beauty
Bring us a brand worth building. We'll bring the region.
We work with a select group of international beauty brands each year. If your house is ready to enter or scale across the GCC, we'd like to hear from you.
Begin a partnership conversation